Commercial Trend Alert – “Pop Up Shops” a Win-Win in Hard Times
With Retail Property in the tank across the nation … a couple week’s rent is WAY better than nothing at all. Retailer business owners are in an equal scramble to make a buck from the shrinking consumer spending pie … and Time Magazine is reporting that this is leading to some creative win:win solutions across the country in the form of what they are calling “Pop Up Shops”. Here’s the skinny …
The value proposition:
- I will rent your space for a couple months and give you some extra cash flow
- If you let me try out a new retail concept without having to sign a long term lease
And the “Pop Up Shop” is born.
Now we have all seen these types of stores before. You know the ones … the Halloween Costume shop that pops up for just a couple weeks in October. And any number of holiday focuses shops at Christmas – the Hickory Farms store anyone? The difference now is this is a real main stream trend.
Examples:
- ToysRUs is opening 350 “Holiday Express” toy outlets nationwide
- American Eagle is opening a store for only 77 days in Pittsburgh to sell its “77Kids” brand clothing
- Ann Taylor is opening similar pop ups in NYC
If there ever was a time to try out a new retail idea without having to pony up for a long term lease … this is it.
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