In a more normal market … where there is a reasonable volume of Property for sale and a reasonable number of Buyers … we recommend you build your Lead Generation System around active Brokers and Commercial Agents. In normal times the vast majority of Properties change hands through the Commercial Broker & Agent networks.
In today’s market … with Commercial Sales volumes down up to 90% this year in nearly every market in the nation … you will have to adapt your Lead Generation tactics to find deals.
The Agents and Brokers are in a knockdown, drag out fight for the few properties that are being listed. So you won’t find a reasonable number of deals to choose from by looking at listed properties or working with Brokers & Agents.
Watch for the Shadow Market
There is a hidden resource for deals you can tap into in today’s Market. There are a lot of distressed owners and distressed Properties in nearly every market. These distressed properties are ones you can potentially buy with a solid offer AND they are not listed at the moment.
They are held in a Shadow Market … in various stages of being taken over by the Mortgage Holder.
You can find out what properties are in distress and what Lenders have bad loans and make direct connections for deals. This gives you access to Properties that are currently hidden in this Shadow Market – where even a good Commercial Broker can’t get to them.